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MCM Handbags Brand HistoryGerman luxury brand MCM(Mode Creation Munchen) founded in Munchen, Germany in 1976, started out manufacturing high-quality leather products for travel. From the beginning, MCM has adhered to classic style and timeless design, while placing the greatest priority on creative evolution. In today¡¯s reincarnation MCM maintains that tradition while evolving into a global high-end brand with a broad range of products. In Roman numerals, MCMmeans ¡°1900,¡± the century in which there was an explosive development in domestic and international travel. The universe of MCM included about 500 items including watches, handbags, jewelry, perfume, clothes, luggage and small leather goods. With the popularity of these practical and functional premium goods, MCM became a highly regarded German brand. All MCM bagsare handmade using only top-quality materials. The leather is soft, durable, waterproof and protected from UV ray damage. Even the leather used in the lining and trim has been waterproofed and dyed to prevent discoloration. The bags use top quality Finnish wood with an exclusive riveting system to protect the bags¡¯ shape, along with the strongest hardware available. In addition, all MCM handbagshave blank brass plates for personalization. In May 2005, MCM ushered in a new era by bringing on Michael Michalsky as the new Creative Director. Michalsky plays a pivotal role in restoring MCM to its prestigious roots, and his ambition is to develop MCM into a strong global brand. He also serves as the Global Creative Director for Adidas, and has incorporated a sporty and modern sensibility into the classic MCM tradition.
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